The Communication Technical Advisory Committee
Sustained and effective communication is essential for every organisation. This is especially true for the uranium industry, where information and transparency are crucial. There is thus a continuous interaction with NUA members, the Namibian Government, local communities, the Namibian Chamber of Mines, NGOs, academic institutions and international partners such as the World Nuclear Association.
The Communication Technical Advisory Committee was established in order to recommend to the Namibian Uranium Institute the overall strategic direction of the institute’s communications. It is an advisory committee tasked to advise and assist the Namibian Uranium Association through the Namibian Uranium Institute in carrying out its mission and strategic plan by developing and monitoring communication protocols, initiatives and policies, and formulating and implementing a stakeholder engagement and communication strategy for the uranium mining industry in Namibia.
The Communication Technical Advisory Committee’s strategy is a roadmap that aligns communications in support of the Namibian Uranium Institute’s vision, goals, values and priorities, thereby enhancing performance and reputation in a measurable way. It aligns specific groups of stakeholders, internally and externally, to act in support of each of these areas. The overriding objective of the strategy is to gain the public and stakeholders’ recognition and respect as an industry that goes about its activities in a safe, environmentally-friendly and responsible manner.
Further objectives are to co-ordinate communication by and between the various role players in the uranium industry; to ensure consistent communication and messages to all stakeholders; to develop a base of mutual trust and understanding with core stakeholders and key media personalities; to ensure controlled, factually correct information about the uranium industry and the uranium fuel-cycle; to address the many misconceptions about the uranium and nuclear power generation industries; to address the many myths about uranium mining and nuclear power generation; to minimise negative publicity and perceptions about the uranium industry; to highlight the socio-economic benefits of the uranium mining industry to the people of Namibia; to educate the general public about uranium mining and the uses of uranium; and to create a channel of communication that encourages the public to report observations that may affect their safety or the environment in an unacceptable manner.